DIGITAL MARKETING IN 2020!!

DIGITAL MARKETING IN 2020!!!!!

2020 POSSESSING A DRAMATIC CHANGE TO DIGITAL MARKETING?????

2020 is not so far and digital marketing is creating a buzz among the people and in 2019 so many new trends have been implemented and all these new trends keeps us well updated with the daily technological trends which are happening.

So what is waiting in 2020?? 

Lots of blogs, videos, podcasts are there telling about the future of digital marketing in 2020!

All of them are telling things like “voice search is going to account over 50% of the search quarries, chatbots are going to be more common etc.. all these have been heard over several time..So there are some other trends which is going to affect the marketing in 2020.

Hears some other trends which is taking place in 2020!!

Companies which only uses google analytics will no longer have the upper hand in the competition!!!

Google analytics is one of the best tool for analytics and it is used by most of the companies to get all the details of their customers and their activities in the website. It gives a very detailed and precise data and most of the people are satisfied and comfortable with this analytical tool.

But here is the problem!!

Marketing has been changing and new trends being introduced so rapidly..

And for huge digital marketing companies they get huge amount of traffic to their website and google analytics only update once a day so to get the other results for high traffic website they have to wait for the other day..

So what’s happening now is that there are so many analytical tools like which is more advanced than google analytics.

In 2020 more people adopt business intelligence solutions from free tools like GOOGLE DATA STUDIO. This data helps you to pass all the business and marketing data into one place. For e.g. You can pass more communicated data from your add campaigns to data studio while it will be difficult to do the same in google analytics.

Voice search with an  AI assist will be the most continent search people can make. And companies will welcome voice search .

Sources says that almost 50% of searches In 2020 will be voice search. So why getting so popular? Well there is no big deal in voice search but when it comes with an AI assist like Jetson AI then it will create a huge impact. These AI will make you buy products from a site. And if you are using Alexa or google home or anything it doesn’t really matter if there is AI assist.

For eg; if I am buying a shower gel from a specific store more than a time, then the AI will keep tracks your order and the next time you order will automatically suggest you,so that it will make your search easier and no need to use mobiles or other sources for searching.

Marketing will become more challenging and at some point you won’t be able to do it for free and you have to implement automation.

The main thing we do to make our website popular is to run campaigns through AdWords and startups have even struggled to go for adds because of the amount it requires to run a campaign.

But now it’s getting even challenging and the marketing is evolving and competition is getting harder.

Now there are credit companies and financing companies which gives you cash to spend on marketing. And now everyone is trying to use AI to make SEO and other forms of marketing.

A website called bright edge is doing automate SEO. They claim that their automated SEO solution increases page views per visit by 60% as well as provides 21% more keywords on page one​.If companies are adopting ai in 2020 for doing SEO then people who sticks on to organic SEO will be crushed in this intense competition. And we who know with time affordable or free version of this will be available.

Influencer marketing will continue its significance

Influencer marketing is the best marketing strategy even in 2019 and I will surely dominate just like the old days in 2020.

The best example we can take is MRF.It was just a tyre manufacturing company and when the great Sachin Tendulkar hold that MRF bat and walked on the field millions of people started to notice that brand and it made a huge impact for that company and till now ,it is having the same impact so that is what influencer marketing can do to a brand.

People spend immense amount in promoting a brand through influencer marketing because for a new brand to get attention in short time influencer marketing had to be done to compete with the giants and that called BRANDING!!

Conclusion

Trends like this will come and some of the may create less impact and so of them will show the way to future. Well 2020 will clearly be a challenging face and a gateway to the future.